Neat Feets
Neat Feets is dedicated to offering practical solutions to everyday needs. As a solution for businesses operating within client homes, Neat Feets enables individuals to uniquely showcase their brands with logo imprinted shoe covers. They are committed to enhancing comfort, style and sustainability in every step.
The project included developing a logo and a color palette for the brand behind these elevated shoe covers. Also included is a thumbnail sheet containing 9 initial logo drafts as proposed to the client.
Initial thumbnail design sheet
In designing logos and brand kits for clients, I like to begin with three very different variations. These are then shared with the client at which point the brand direction is chosen and realized.